Matchy Matchy Bro Syndrome: A Midtown Pandemic

Maybe when you’re surrounded by like-minded drones at the office all day, you get it into your head that not only should you start acting like them, but you should also start dressing like them, too. The result? Matchy Matchy Bro Syndrome, a pandemic plaguing bars and coffee chains throughout the Midtown area.

Matchy Matchy Syndrome applies to women in a different way than it does bros, as office hens are constantly seeking to differentiate themselves from other females in spite of adorning themselves in Coach, Michael Kors and Tory Burch. With men, however, there is no shame to them in looking exactly the same. In fact, it makes them feel like part of a pack–ready to annoy in one large group anyone lying in their path.